Millennial Pink Is Having a Moment
This year's go-to color has been spotted everywhere from Glossier's photo-worthy packaging to Gigi Hadid's enviable street style, the coolest app interfaces and Gucci's runways season after season. Whether you like it or not, pink in all spades of pastel and powdery hues is definitely having a moment.
If you haven't spotted shades of pastel and salmon pink adorning everything from Everlane newsletters, to the ads for the "revolutionary" period underwear from Thinx, the adorable camera bags at Pop & Suki, Sprinkles cupcake boxes, Mansur Gavriel's pop up shop in NYC and, of course, Glossier's bubbly branding, poke around the Internet and scroll through the biggest trending products, companies and brand aesthetics. Most will feature some iteration of this hue, accompanied by an equally appealing font and Instagram-able packaging.
So why exactly has this color persisted for the past several fashion seasons? According to buyers, it sells well. Unlike Pantone's colors of the year, which drift in and out of style over the span of several months, Millennial Pink first gained traction back in 2012, largely due to buzz on Tumblr, and since then has only skyrocketed in it's popularity. Of course, part of the color's continued appeal stems from its frequent use by online borne "it brands" like Glossier and Everlane. It also can't hurt that it's been adopted as a frequent street style staple for trendsetters like Rihanna, Gigi Hadid and Harry Styles.
According to The Cut, the shade has also managed to shed its reputation as a color associated with traditional notions of femininity–baby showers and Barbie's pink-infused, dream life come to mind. In recent years, the color has adopted more androgynous connotations amongst millennials, who are happy to incorporate the color into their wardrobes and lifestyle. Maybe Paul Simonon (of the punk rock band The Clash) was right, pink really is the only true rock-and-roll color.
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