Brands to Know: Everlane
Exclusively online stores have overtaken traditional retail stores by storm. Everlane is definitely an online store to look out for. Their mission is to create impeccably made, modern, simplistic clothing that's actually affordable. And how do they do this? They've radically cut costs by choosing to sell exclusively online rather than spending on a storefront and by seeking out the best factories to make their clothing. Everlane is dedicated to ensuring there is communication between buyer and seller, so the company encourages consumers to ask questions and be mindful of their purchases.
Here are some of the company's unique projects and some of our favorite styles:
For Everlane, transparency is key. On each item page, Everlane provides a breakdown of what makes up the cost of the item, so you know exactly where your money is going.
Choose What You Pay. Everlane has entire section of their website called "Choose What You Pay" and it's exactly what it sounds like. They provide you with three different pricing options, the lowest option is a 30% discount and no money goes to the company. The most expensive option means that the company will make a profit on the product. But again, it's totally up to you!
The 100% Human Collection. Everyone's 100% Human Collection is dedicated to feminist fashion for both and women. For each product sold, the company donates $5 to the non-profit organization Equality Now.
If you're still not convinced that this company is challenging the retail status quo, take a look at some of our favorite looks and accessories for men and women.