A couple hours spent tanning inside my car while waiting for LA traffic to ooze along has allowed me time for some observations: Cars everywhere. The streets seem a little wider. Outsiders say we have a car culture. Palm trees and street vendors. They remind me that so much can grow here. Avocados are never far away. Sunshine. Generally everything seems brighter. There’s no need for dining indoors because there’s no weather. Food trucks are an inevitable part of our SoCal culture.
Often, these mobile restaurants will gather in parking lots or public spaces in the city. With the help of local artists and bands, these gatherings transform into small fairs. If you’re in LA, it shouldn’t be hard for you to find one of these food truck rallies. I can guarantee there will be one near the Staples Center all this weekend. There’s also an amazing one in Silver Lake the last weekend of each month.
It was here, that I saw this:
For two years, founders Stacey Steffe and Jeanine Romo have been featuring the work of local designers as well as their own creations. Aimed at working women between 20 and 45, their selection includes fun, vintage designs and colors that reflect the eternal summer of Southern California. And in case you’re worried, you can track the truck online at www.lefashiontruck.com. While the Le Fashion Truck sells exclusively women’s clothing, I have to thank Jeanine for directing me to the West Coast Mobile Retail Association, an organization of mobile boutiques that sell clothes, jewelry, and even flowers to men and women on the West Coast. Gatherings are posted at www.westcoastmra.com.
Few people in LA say this, but I am one of them: pull the trigger.